People don’t like to be sold, but they love to buy.
G&A supports companies to achieve winning sales strategies
The agri-food trade and distribution take place in the current context of specialization and requalification of competitive positions, as well as of service and environment innovation.
The new distribution models have taken over and are proving increasingly competitive in economic terms and in terms of range width. These shape the offer on the growing needs of the consumer who wants to live the shopping experience.
Information, accessibility, choice, cost-benefit underpin the winning sales strategies. These are combined with the adoption of ISO/EN/UNI/IFS/BRC certification standards and voluntary production specifications, which guarantee all operators market visibility and success in commercial negotiations.
G&A supports companies with a team of specialists who know the dynamics of the market, analyse individual and collective consumption behaviours and design quality supply chain paths and shopping experiences to retain consumers.
Agri-food trade operators have the primary task of providing consumers with products of guaranteed quality, whether conventional or typical, organic or short-chain.
Trade and Distribution: what does the G&A Team do?
- Needs analysis and definition of the work programme
- Design of workplaces and service areas
- Implementation of partnership programs between clients and suppliers
- Management of administrative, commercial and sanitary practices to run the business
- Operational and managerial training
- Realization of recipes, labelling and private label product specifications
- Product shelf life validation
- Internal audits of purchasing and sales processes
- Customer satisfaction surveys (customer satisfaction and mystery consumers)
The agri-food distribution sector must take into account new consumption trends and create new purchasing experiences.
On the market there are structured companies able to deal with commercial challenges, but also many family businesses with a great history behind them, which show critical issues facing the current market.
The continuous evolution of the regulations on hygiene, safety, traceability, food contact materials, and labelling adds complexity to all operators in the sector. It requires investment in human and technological resources to compete, manage processes and improve services.
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- Food Safety Management Manuals implementation (HACCP Plan)
- Work safety management manuals implementation (DVR, DUVRI)
- Certified management systems design (Quality, Hygiene, Safety, Environment)
- External relations with the CompetentHealth Authority
- Crisis conditions and of food health alerts management.